Thermal activated volume reducer which gradually straightens the hair for much longer. With a repairing action and hair cuticle sealing. Preventive action against hair fading and yellowing.
ACTIVE INGREDIENTS Macpaul´s Professional Keratin contains exclusive technology that combines a blend of amino acids with shine and hydration agents.
HOW DOES IT WORK The blend of the molecules and the heat of the flat iron are responsible for fixing the active ingredients into the hair. It realigns the cuticles, making the hair smooth reflecting light and shine.
BENEFITS
One-step product that offers up to three different in-salon services.
Prevents yellowing and fading of the hair.
100% Formaldehyde-free.
Easy to apply.
Unbeatable shine.
Results last for one to six months, depending on the service.
High profitability.
This step-by-step will guide the hairstylist to offer three different in-salon services:
STRAIGHT Process that realign the bonds in your hair shaft more permanently. Extended application time and heat is applied to restructure the bonds. Results last from 3 to 6 months. It reduces up to 4 levels of curl reduction.
SMOOTHING Most people want a natural finish without their hair looking pin straight. A temporary treatment that locks your hair in a straight position. Results last from 1 to 3 months. It reduces up to 3 levels of curl reduction.
FRIZZ REDUCTION Reducing up to 2 levels of curls, a smart solution for damaged, stringy hair and reducing frizz. Results last for a month.
